There are so many different things you can these days to market your site online, depending on your audience and what your offering some activities will be much more productive then others. It could be very easy to do a lot of busy work and waste marketing budget on things that don’t produce results. It’s important to test and measure and evaluate each activity and just assume just because everybody is doing facebook and twitter that it’s going to drive leads and sales, and that goes for any older channel or method, or any new things that come along. This is all pretty obvious but it’s a basic point that can be missed. Time management on marketing tasks that produce results is critical I think to success, esp. now when there are hundreds of different social sites and more methods then ever to market online.
We’re in the middle of re-branding, and setting up the new site, new office, new marketing plan etc. you get the idea we’re very very busy, there was a checklist of things I wanted to improve on the new site, one of which was improving our own site’s SEO and Social Networking and Marketing. We’ve been so busy working on our client’s site over the years that I’m guilty of not practicing some of the things we preach everyday to our clients like setting up all of the interconnections between all of the different places connecting to and from the main site, like facebook, twitter, youtube, digg, blog etc and then interconnecting them all and getting them sync with each other.
It’s actually not as easy as I thought it would be to get everything talking to each other efficiently as they’re all different systems. And the more I set things up the more things I think of that would be good to do. I think it’s really important when planning out a site’s social strategy that you have a plan that works for that particular business as and make an “Interconnect Map” showing which network and applications will connect together as some don’t provide anyway to talk to each other. You’ll want to pay attention to which way things are flowing and also watch out for duplicate messages. Then there are SEO implications of content, in most case you’ll want the content to start on your site then push out to all of your social networks, in other cases you’ll want to write up original content for each individual channel with links back to your site as that will avoid duplicate content issues. It really has to do with where the content starts at and where the search spiders first see it and how powerful the site is that first shows it, sometimes a more powerful site will show content that started somewhere else but either because the search spiders missed it on the originating site, or because the search engines just decided that the more dominate site will be the version they show. You can fix the later problem sometimes by making sure to always link back to the original source URL of the article, blogpost, video etc.
And the problem is even worse for small businesses that have limited resources, and with the economic situation it can be really hard for site to post regular content to their site, update all the social channels and partner sites, groups, forums, mini-sites etc. the list goes on and on. I think now more then ever how you organize and prioritize your online campaign is just as important as what you do exactly, esp. for company’s like ours providing marketing services, sure and steady wins the race, vs. trying to haphazardly execute a complex online strategy. At GlowHat we always on the look out to find new ways to get things done more efficiently by using the technology to work for us and help us delegate and save time and stay organized, project management software we’ve found can be great for almost any company, even if you do the same things everyday, old projects can be a great learning tool for new hires to look over so they can see how the work is done, and management can also find ways to improve efficiency by reviewing reoccurring time consuming tasks and trying to find new ways to do it faster, better.