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Archive for the ‘General’ Category

Exciting things are happening at GlowHat!

Exciting things are happening at GlowHat, I’m thrilled to announce two new team members joining the executive leadership of GlowHat! The new president of GlowHat is Chris Nash, and new VP of Sales is Jeff Conway! Their combined knowledge and leadership will help guide GlowHat through the (more…)

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The Paid Search is Too Dam High!

Some things in life we can’t avoid paying for like rent, and taxes etc. In a recent “study” released by Google they claim that users are almost 2x as likely to click on your organic listing if they see you have a paid search Ad also. This (more…)

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What It Really Means to Build Your Company’s Brand

Branding is the face of your business. It is a name or logo people recognize and it sets you apart from your competition. Every business faces competition and your brand may be the one thing that helps you succeed where others fail. Good branding helps you connect (more…)

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SEO Tactics For 2012 That Work Infographic, Post Panda

We’ve put this infographic together to help illustrate some of the on and off page SEO strategies that we find are still working in 2012 after the panda update last year. This infographic is by no means an end-all be -all list of SEO strategies, but a (more…)

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Anchor Text Evolution: Natural Anchor Text in Unnatural SERPS

Anchor text diversification isn’t new. Diversifying your anchor text to produce a more natural looking link graph is an SEO best practice. However,  there are still sites dominating the SERPS that almost exclusively use exact match anchor text. So why should you stop using exact match anchor text if it’s (more…)

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Multilingual SEO Best Practices

Take Action! – Actually do it! One thing I’ve noticed over the years is that a lot of organizations fail to realize they’re leaving a lot of low hanging fruit out there by not even trying to do the multilingual SEO, as in many cases the rankings (more…)

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Get the Most Out of Your Next Trade Show or Business Conference

As GlowHat prepares for the upcoming Aprimo Marketing Summit 2012, we wanted to share some tips to help other attendees and sponsors get the most out of this year's conference. Depending on your purpose for attending this particular event, your expectations may vary. When you make the (more…)

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Top three or bust, why being ranked top 3 in google is more important then ever

This is old news to the SEO industry but a reminder on why being in the top 3x slots is really important, esp. if your important organic key phrases trigger the “seven pack” by Google. You can see in the search result image above  a number of (more…)

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Google Launches Instant Previews for Ads

Google announced today a new feature for it’s search results pages, that it was taking the Instant Previews that where added to the white organic search results area and doing the same thing with the Adwords ads now.  Google Instant Preview for the Adwords Ads, which are (more…)

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Content Marketing After Google’s Farmer/Panda Algorythm Update

Once you have excellent content at your website, you can improve your rankings and traffic with well placed content in other places on the web. This content can include guest blog posts, press releases, multimedia content, or articles, lenses, and pages which link to your site. Content (more…)

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