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29 Mar 2012

The Paid Search is Too Dam High!

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Some things in life we can’t avoid paying for like rent, and taxes etc. In a recent “study” released by Google they claim that users are almost 2x as likely to click on your organic listing if they see you have a paid search Ad also. This (more…)

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23 Mar 2012

What It Really Means to Build Your Company’s Brand

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Branding is the face of your business. It is a name or logo people recognize and it sets you apart from your competition. Every business faces competition and your brand may be the one thing that helps you succeed where others fail. Good branding helps you connect (more…)

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09 Mar 2012

SEO Tactics For 2012 That Work Infographic, Post Panda

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We’ve put this infographic together to help illustrate some of the on and off page SEO strategies that we find are still working in 2012 after the panda update last year. This infographic is by no means an end-all be -all list of SEO strategies, but a (more…)

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03 Mar 2012

Anchor Text Evolution: Natural Anchor Text in Unnatural SERPS

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Anchor text diversification isn’t new. Diversifying your anchor text to produce a more natural looking link graph is an SEO best practice. However,  there are still sites dominating the SERPS that almost exclusively use exact match anchor text. So why should you stop using exact match anchor text if it’s (more…)

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29 Feb 2012

Multilingual SEO Best Practices

Written by , Posted in General, Local Search Marketing, Multilingual SEO, Uncategorized | 2 Comments

Take Action! – Actually do it! One thing I’ve noticed over the years is that a lot of organizations fail to realize they’re leaving a lot of low hanging fruit out there by not even trying to do the multilingual SEO, as in many cases the rankings (more…)

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23 Feb 2012

Get the Most Out of Your Next Trade Show or Business Conference

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As GlowHat prepares for the upcoming Aprimo Marketing Summit 2012, we wanted to share some tips to help other attendees and sponsors get the most out of this year’s conference. Depending on your purpose for attending this particular event, your expectations may vary. When you make the (more…)

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20 May 2011

Top three or bust, why being ranked top 3 in google is more important then ever

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This is old news to the SEO industry but a reminder on why being in the top 3x slots is really important, esp. if your important organic key phrases trigger the “seven pack” by Google. You can see in the search result image above  a number of (more…)

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26 Apr 2011

Google Launches Instant Previews for Ads

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Google announced today a new feature for it’s search results pages, that it was taking the Instant Previews that where added to the white organic search results area and doing the same thing with the Adwords ads now.  Google Instant Preview for the Adwords Ads, which are (more…)

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25 Apr 2011

Content Marketing After Google’s Farmer/Panda Algorythm Update

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Once you have excellent content at your website, you can improve your rankings and traffic with well placed content in other places on the web. This content can include guest blog posts, press releases, multimedia content, or articles, lenses, and pages which link to your site. Content (more…)

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25 Apr 2011

AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”

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A new study from AT&T Interactive and Nielsen reports that 43% Percent Of Local-Mobile Searchers “Walk Through The Door”. I’ve blogged in recent weeks about the explosion of local search and local mobile search, so it comes to no surprise that brick and mortar walk in traffic (more…)

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