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Archive for the ‘PPC’ Category

Do online search campaigns lead to in-store sales?

Do online search campaigns lead to in-store sales? You might not realize it but your search ads and SEO might actually be driving a lot more offline sales then you realize, in the form of phone calls and in-store sales that started with the visitors first finding […]

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Google Introducing free phone support for AdWords advertisers

Introducing free phone support for AdWords advertisers from Inside AdWords by Inside AdWords crew Google today is launching free phone support for all of our U.S. and Canada-based AdWords customers. When you have a question about your account or advertising campaigns, you can now call an AdWords […]

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AdWords Position Preference feature is being retired

In early May, Google will be retiring the position preference bidding feature in AdWords. If you’re using position preference, they recommend that you disable the feature in your campaigns prior to that date to ensure a smooth transition for your bids. For instructions on how to disable […]

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Budgeting Search Marketing SEO Vs. PPC or both?

Budgeting Search Marketing SEO Vs. PPC or both?

We’re often asked by prospective and new clients how they should best apply their online marketing budget between SEO and PPC? PPC (Pay Per Click i.e Adwords etc) can be very exciting and is easy to get addicted to as you see instant results as soon as […]

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