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General, SEO-Search Engine Optimization

GlowHat's 10 Golden Rules of SEO

Here’s a list of “SEO Rules to live by” that if followed will ensure you a long and fruitful career in internet marketing, actually in almost any business for that matter, or if you’re a site owner help you have a site that’s highly profitable and successful for the long haul.

  1. Quality, Quality, Quality- Visitors want to find the best sites, with the best information on them, with the most current information on a topic, or they want the best prices, or the best price for a quality service or product. They want to be entertained by things they haven’t seen on any other site. They want companionship, they want to network and socialize and feel like part of peer group etc. And all the search engines want to do is to help the site visitor get these things, how can you help them both? Make sure the site is top notch, don’t leave anything up to chance make sure every detail is perfect on your site, and make sure it looks good, really good. Humans are very visual and the look and feel of your site and esp. the usability of the site can make a huge difference. A good website design and logo and be a powerful tool to reinforce your brand, where a bad one can tarnish it. And there are many other factors besides just making the site look good in making a quality site, information structure, usability, site speed, security, usability etc.  all of these things can make or break a site, one small error in usability for example can make an ecommerce site’s orders be half of what they could be. Quality and attention to detail almost go hand in hand, yet many sites rush through or aren’t even aware of all of these factors influencing the success of their site. More advanced sites will be doing “conversion optimization” tuning each page to drive more leads and sales on the site, doing multi-variant testing etc. constantly testing, measuring, and improving the site’s conversion rate and reducing bounce rates and increasing page views and time on site etc.
  2. Give the searchers and the search engines what they want, put yourself in their shoes. If you always take this viewpoint SEO and marketing of your site will be more obvious the difference between the right way and the wrong way, pushing vs. pulling your site traffic, black hat vs. white hat, good marketing vs. a hard sale.
  3. Trust, Do the right thing, be ethical, you make life difficult for yourself if try to trick the search engines or your clients. When it comes down to it the most important thing you have is your integrity, once you lose that then your ability to gain the trust of new and existing clients, friends, family is lost. It’s something people often take for granted until they lost it.
  4. Attention to details, the devil is in the details, and nothing could be more true then with dealing in technology, don’t assume anything, be very focused and analytical.
  5. Extreme patience is required, as it can takes months and years of hard work to get ranking, and oftentimes rankings will bounce up and down and can stress you out if you watch the daily fluctuations too closely.
  6. Email and search spam sucks and hurts everyone including yourself in the long run if you spam. If blackhat SEO’s would start doing a really good job of spamming things then people would stop searching as much and online commerce would be greatly impacted etc. or people would cry out for the government to take over the internet etc. Do the right thing, think about your client, but also about he big picture.
  7. Content is king, not just design or your site, not excessive sales tactics, not pushing, If your site doesn’t offering anything of unique value, go back and work on it until it does, Sure and steady wins the race- Doing a little content generation everyday and a little bit of SEO everyday is smarter then going all crazy in spurts with the SEO and worst yet when nothing is measured. Put video, blogs, forums, photos, articles etc on your site, keep your site fresh and high quality.
  8. Measure, and use analytics, study them, try to understand the patterns of traffic on your site, ask questions.
  9. Test, do A/B testing, and Gasalt testing etc, and test your code, test your changes.
  10. Take Action and Improve, and go back to step#8 and repeat forever. Don’t just look at your analytics and discover or notice something then tell yourself that  you’ll get to it later when you have more time. Do it now, make a list of things you are going to change and test out on the site, with a date that you will review the results and make any further changes.

Stijn Amundsen is the Founder and Principle at GlowHat of Scottsdale Arizona. He enjoys sharing his passion for internet marketing and helping others reach their true potential in business and life. Stijn has been helping clients market high performance web sites for over 10 years, generating millions of dollars of business through high ROI strategies.

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Call: (314) 325-4377
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