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General, Local Search Marketing, Mobile Search Advertising

Growth of Local Search and Mobile Local Search Exploding

Local mobile searches are growing rapidly, current studies and reports are now showing about half of the local searches done are now coming from visitors using mobile devices, and the projections are that local mobile search will continue to grow and surpass local search done on traditional computers and laptops.

We’re seeing the convergence of two major trends one is Local search that is growing rapidly the other is of the shift of those searches being done on mobile devices. When both of these are combined we’re seeing dramatic increase in local mobile search, the two technologies, of local search and local map searches and mobile devices go hand in hand like peanut butter and jelly so it’s of no surprise of the synergistic effect of the combination.

What this means for you as a business owner is that if you have local physical brick and mortar presence that you obviously need to get a mobile version of your site up, maybe even an app etc, and optimize the mobile visibility of your site and target your SEO and PPC etc towards the mobile devices specifically if you’re not already.

Stijn Amundsen is the Founder and Principle at GlowHat of Scottsdale Arizona. He enjoys sharing his passion for internet marketing and helping others reach their true potential in business and life. Stijn has been helping clients market high performance web sites for over 10 years, generating millions of dollars of business through high ROI strategies.

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