The answer is, it depends on your business model, your products and services and your target audience, and also your goals and expectations.
- B2B-Social Media Marketing can be really good for B2B, especially for services, as trust is an important factor probably the main factor that is considered as the buyer doesn’t know what they’re getting. Essentially they’re buying your reputation from you, social marketing can really help build that trust level. You can get referrals and also demonstrate that you are a thought leader in your market.
- B2C- Social Media can be a great way to really learn who your customer is, what their needs are, where it hurts, what they like or don’t like, and what they think about your products or services, you can engage your customers like one big focus group that constantly helps you improve your products and services.
- For either B2B or B2C your service or product can really have a big influence on how sociable it is, if your products or services are boring and hard to talk about, or are a commodity like toilet paper, you’ll have your work cut out for you trying to drum interactions with other people socially online that’s for sure.
Where is your audience? Are they online? Are they senior citizens or teens? stay at home mom’s etc. ?
Do you want to get more leads, or are you looking to get product feedback and strengthen your brand?
Don’t expect the world to come ripping down your door for your products or services because you launched a facebook page, think of a social marketing in the bigger scheme of things in terms of your brand strength, and repeat business etc. if you only focus on trying to generate direct sales leads through social marketing esp. when you’re just starting off you’ll most likely be disappointed by the outcome. Think of social marketing as a piece of the puzzle in your holistic online marketing plan, it helps support the rest of your campaign.