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Business Management, General

The Sole Purpose Of A Businesses

“The Sole Purpose Of A Businesses is To Help Others Reach Their Goals”

If you reduce the purpose of a business down to it’s very core, you’re left with this one basic concept, that a business is meant to help other people or businesses reach their goals. It’s seems so painfully obvious, but why do so many businesses forget this basic idea?

Maybe it’s because they’re putting their needs ahead of the customer’s needs, or just caught up in the details of trying to help other’s reach their goals and at the same time make a profit doing it. Now of course most people start a business because they want to help themselves primarily, but a business’s ability to help their customers reach their goals will determine their overall success I believe. If you have a restaurant and you don’t do a good job of feeding people with satisfying food, don’t expect to be around long.  Good business is where you provide a good product or service and satisfy your customer and help them reach their goals with your products or service, and by doing so you can become rich and reach all of your own goals in the process. It’s so simple, yet many companies just dont’ seem to get it. I mean most “get it” but do they take it to heart and apply that mentality into everything they do? Also a business should never stop improving it’s ability to help it’s customer’s reach it’s goals, that’s a quick way to get passed by the competition.

Here are some guesses as to why I think businesses lose their way

  1. The business is greedy and self centered
  2. The business doesn’t understand that they’re a “goal machine”
  3. The business is satisfied with “good enough”
  4. The business is incompetent and can not produce a valuable product or service
  5. The business is struggling financially and is having a hard time focusing outward
  6. The business is struggling in other ways internally that is holding it back
  7. The business is inefficient and can’t deliver said product or service at a profit

There are many possible reasons why a company isn’t helping people reach thier goals effectively, but there should be no excuse, either help people reach their goals with your business or close your doors as you’re not doing yourself or your customers any good otherwise.

Balancing your own needs against other’s needs

Now of course there has to be balance, you can’t just give away your products and service for free, or not charge enough. Not charging enough is actually a common mistake especially for new business that are undervaluing their products or services. I think the problem is where this balance has shifted too far towards the customer or the opposite too far towards the business providing the product or service.  There has to be balance,  and this balance is what I call “value”. Value is the core idea that we take to heart at GlowHat and strive to deliver the best possible service for lowest possible cost and still make a good profit so we’re healthy, stable and growing.

You can also say that good business is where all parties involved in a transaction benfit from the exchange of good or services, and this includes, workers, vendors, and the enviorment, not just seller/buyer.

Stijn Amundsen is the Founder and Principle at GlowHat of Scottsdale Arizona. He enjoys sharing his passion for internet marketing and helping others reach their true potential in business and life. Stijn has been helping clients market high performance web sites for over 10 years, generating millions of dollars of business through high ROI strategies.

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