This is old news to the SEO industry but a reminder on why being in the top 3x slots is really important, esp. if your important organic key phrases trigger the “seven pack” by Google. You can see in the search result image above a number of different types of search results, from Adwords ads, organic SEO listing, products, local biz listings etc. In many searches you’ll notice these days what we call the “seven pack” which is the 7x local business listing injected after the 3x organic SEO result. Depending on the key phrased searched and the location you may or may not see this seven pack, but when you do it becomes really obvious that being in the top 3x organic positions is more important then ever as being #4 really means being #11 for all intensive purposes now.